Review -- Coty Air Spun Loose Powder

First off, this powder has been around since 1935 & never changed (except packaging). I've seen numerous articles declaring it a "cult classic" too. This is a product with reviews from older beauties who have been using it for 25, 30+ years. Impressive, very impressive!!

It's available in Original & Fragrance Free. The FF comes in a blue/green container instead of the  orange like mine. I am really not sure how many different shades there are. I definitely counted at least 9 somewhere online. 

What I was looking for:  I wanted to buy a face powder mainly to set my makeup & control some of my oiliness. I've heard that the shades run light, if you are interested in it for color.

I got Translucent. Translucent was also available in an extra coverage formula but I went with the regular one. It even comes with a little powder puff, which I threw away right away lol. I've been using an e.l.f. powder brush for applying it. This was also my first loose powder.

One of the first things you notice about this powder is the perfumey smell. I kinda like it, reminds me of my grandma (even though she never wore this). =) So, that wasn't a deal breaker for me. Also, look at how much you get! This cost me around $5 & will last FOREVER.

The only bad thing I can tell you about Coty Air Spun is that the humongous package is not very practical to carry around. Which sucks because I think I could use a touch up after a couple hours. Especially at work! 

Overall, this does what I expected it to. I like using beauty products that have been in existence for many years. It takes some of the guess work out of finding HG products. Makeup Alley ratings: 387 reviews, 4.2 stars (lippies) with 81% repurchase. 

Have you tried this powder?

Beauty History -- Coty

I was inspired to do this post after reading an article about cult beauty products that have been around seemingly forever. Coty's Air Spun Loose Face powder (review coming soon!) was on the list. I've always remembered seeing the pretty orange & blue packages at CVS & Walmart. Usually on bottom shelves. Never had to urge to buy until that article. Plus it was mentioned in a book I read. A character worked at a Coty department store counter. I'd never heard of the brand so I did some research.

A vintage ad that is cute

Coty was started in 1904 in Paris by Francois Coty. The company's very first product was a perfume called  La Rose Jacqueminot. After 4 years, he had enough success to open a factory & tried something new. 1909 is around the time Coty started making that timeless face powder! The company made sure to place it's products in beautiful boxes & bottles.

Coty made the jump to America after World War 1. Before that, it was sold in Paris, London & Moscow. In 1922 it formally became Coty Inc, which is the name it carries today. It has passed hands a couple times, for awhile it belonged to Pfizer.

These days, Coty is the world's leader in fragrance. Many celeb perfumes fall under the Coty umbrella -- Halle Berry, The Beckhams, J.Lo, Faith Hill & LAMB. Coty owns other brands that are VERY familiar to us beauty bloggers. OPI, Rimmel, NYC, Philosophy & Sally Hansen to name a few. All these amazing brands belong to one company! 

On their site it states "Coty has 2 areas of expertise: fragrance & beauty with 1 focus: the future." 

There you go cutie pies, a big hunk of beauty history! =) Please let me know if you enjoy this post or just want reviews, information about products etc.